LATAM: The new Mobile Gaming frontier

In this new report by Headway in collaboration with market intelligence company Newzoo we analyze the untapped opportunity for gaming mobile marketers in the 5th largest gaming market in the world: Latin America.

- Learn why LATAM is the next big opportunity for mobile gaming companies with exclusive regional data.

- Get insights from Etermax, a viral success born in LATAM. 

- Take action today with ideas from Headway's LATAM Head of Growth.

Spanish version available

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Mobile Gaming LATAM Data

Latin America is a 5 billion market were Mobile has already cornered a majority share of the market representing 41% of the total. By 2021 mobile will be the predominant force in the gaming market with 51% of the market share.

Mexico is the leading gamer market in Latin America, with 53.6 million players, of which 51% have made in-game purchases

About Headway

 Headway is a leading data-driven growth marketing company servicing mobile apps, brands, and ad-tech companies worldwide. Headway’s mobile-first DSP, Smadex, integrates with state-of-the-art partner platforms to offer brands seamless data-driven digital solutions. With a focus on rapid innovation, cutting-edge technology and strong multi-channel operations, Headway provides optimized and targeted ad campaigns, empowered by machine learning, and guided by experienced growth experts. Headway is a business unit of Entravision Communications Corporation (NYSE: EVC), a diversified global media, data and technology services company.  

About Newzoo

Newzoo is the leading global provider of games and esports analytics. Newzoo helps some of the world’s largest entertainment, technology, and media companies to target their audience, track competitors, spot opportunities, and make strategic and financial decisions.